Impact – MyAgro

myAgro In Numbers

250,000

farmers served in 2025

181%

more food grown

75k

metric tons of food grown in 2025

$163

increased annual income per farmer

51%

of farmers are women

21x

more calcium and 4x more iron with our nutritional packages

600+

Team Members

Global Hubs

42%

Women on the Team

97%

of our team is from the regions where we work

75k

tons of additional food produced via climate-smart seeds and methods

50k

poultry farmers served in 2025, diversifying income year-round

1 M+

trees planted on smallholder land

81%

of farmers adopt new climate-smart practices

2 in 3

farmers report working with myAgro reduced severity of climate shocks

Over

$1.5M

in layaway payments collected via mobile money in the 2026 season to date

100%

of layaway payments were made via mobile money in 2026

50,209

successful calls with farmers in 2025

60%

of the rural population in Senegal owns a smartphone

In Sub-Saharan Africa

66%

of women’s employment is in agrifood systems
(FAO, 2023)

51%

of myAgro farmers are women

84%

of myAgro’s women farmers reported an increase in crop earnings
(60dB Study, 2023)

87%

of myAgro’s women farmers reported improved quality of life
(60dB Study, 2023)

Our Model of Impact

All of our products are designed for the farmers and with the farmers.

Innovate

Any proposed changes to our product line starts with desk research and collaboration with research institutes. We develop hypotheses to take to the field. All of our agricultural innovations are meant to optimize the farmer’s investment and get us closer to our North Star.

Test and Scale

All innovations are first launched on the myAgro test fields. We develop prototypes that are then piloted with 30-100 farmers and closely monitored. If successful, we expand the trial to a few hundred farmers, measure the impact (Return on Income), and develop training materials.

Measure and Evaluate

If the second farmer trials are successful, we fine tune the product and plan for its adoption into our core product line. We train our staff and farmers on best practices and monitor results. Finally, our M&E team measures the impact, speaks to farmers, and provides feedback to the agriculture team for further improvements.

The myAgro model increases net income by $150 – $300 per farmer.

Case Studies

COLUMBIA UNIVERSITY

myAgro: Planting the Seeds
of Opportunity

Smallholder farmers make up 80% of the world’s poorest people. Founded in 2011, myAgro uses a mobile layaway model that enables smallholder farmers in West Africa to invest their own funds in high-quality seed, fertilizer, and agricultural training to increase their harvests and income.

Ceniarth

Lean Data Core Insights

Only 3% of myAgro customers say they had prior access to a similar service, and 98% said they could not easily find a good alternative. Most customers are within 16km of myAgro services.
This data suggests myAgro has a very strong market position, and potential for market growth.